To create an intriguing message around the launch of the campaign, three videos have been created which show how, if you don’t know the signs, you can end ruining the night for you, your friends and others. The videos provide a confronting introduction to the campaign concept and a few of its characters, The Flirt, The Stumbler and The Fighter.
One of the videos ‘The Flirt’ has started to create a lot of rumour already and was even discussed at MSNBC.com
Here you can see what might happen if one of your wedding guests has one too many to drink and crashes at a wedding.
The videos are being tracked by ViralTracker. ViralTracker shows that the videos have reached over 750,000 views within one week and more than 260 comments. Hopefully these large numbers will contribute to an interactive responsible drinking message. With these videos and tools, the users can explore the impact ‘one too many to drink’ can have on people around them. It also gives Heineken the opportunity to actively communicate a responsible drinking message.
Another question: Is that the proper way to display an American flag, heaped over the back of a bar stool? "Going rogue' must be code for flagrant disrespect for time honored tradition because any Boy Scout would tell you that is NOT proper display of an American flag.
One of the videos ‘The Flirt’ has started to create a lot of rumour already and was even discussed at MSNBC.com
Here you can see what might happen if one of your wedding guests has one too many to drink and crashes at a wedding.
The videos are being tracked by ViralTracker. ViralTracker shows that the videos have reached over 750,000 views within one week and more than 260 comments. Hopefully these large numbers will contribute to an interactive responsible drinking message. With these videos and tools, the users can explore the impact ‘one too many to drink’ can have on people around them. It also gives Heineken the opportunity to actively communicate a responsible drinking message.
Credits
Campaign:
Concept & Creation: Ruby Agency
Production: Unit9
Social Media Optimisation:
SocialMedia8 and ViralTracker
Social network app:
Concept: Ruby Agency
Production: Tamba
iPhone app:
Concept & Design: Ruby Agency
Production: Golden Gekko
Want to know more? Visit the campaign’s Buzz Toolkit.